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Presidential Advisory Council

Dr. Rick Cardin

Managing Director

Rick Cardin is author or co-author of books on finance, environmental economics, healthcare economics and entrepreneurship. He advises growth companies on strategy, finance and marketing. He serves on the Board of Advisors of KESDEE, the world's leading provider of e-learning financial education, with over 750 course offerings, and Claros Communications, among others.

He was recently cited by Risk Metrics for his work at a Director at Whitney Information Network, which was the country's largest business opportunity mailer and had 400,000 student registrations per year.

Rick has been a Director of the Cambridge Research Institute, a strategic planning consulting firm in Cambridge, MA whose other directors included department chairmen at Harvard Business School.

He held a faculty appointment in International Finance at the Harvard Business School, where he developed cases and teaching materials on speculation, arbitrage, and hedging in foreign exchange.

He directed and photographed the film short Walden, now in educational distribution. Rick earned his MBA and Doctorate in Finance from the Harvard Graduate School of Business Administration. He earned a BA in Economics, summa cum laude, from Tufts University. His full bio can be found at www.RickCardin.com


Alex Kim

Alex is the CEO of Dnf Inc, a company with core expertise in research and development, marketing, international sales, manufacturing and service.

Prior to joining Genesis Marketing and Consulting Mr. Kim worked in Executive level positions at several companies, including Euro Sports, Sodam and NYCS. With a focus in international design, manufacturing, import and export, he established a new paradigm in the apparel and footwear vertical.

Alex speaks seven languages fluently and is responsible for multiple areas of the business including but not limited to; conceptual & product design, prototyping, manufacturing, global marketing and international sales channel management. Alex is married to his wife Rachael who was an English Grammar specialist at a university and has two amazing children who are excelling at a top level in academics, sports and other areas.


Dat Nguyen

As one of the most decorated collegiate football players Dat Nguyen battled the perception that he was too small to play linebacker for as long as he was involved in the game of football. Proving critics wrong at an early stage, he finished his college career with Texas A&M University as the Aggies' career record holder with 51 consecutive starts, 517 career tackles and a 10.7 tackles-per-game average. His 517 career tackles is a Texas A&M record. He is the only Aggie to ever lead the school in tackles for four consecutive years.

The Dallas Cowboys drafted Nguyen in the third round (85th overall) of the 1999 NFL Draft. Nguyen made an impact with the Cowboys from the very beginning, leading the team in special-teams stops as a rookie and becoming Dallas' starting middle linebacker in his second season. In 2001, he completed his first full season as a starting NFL middle linebacker and recorded 112 tackles. In 2003, with Nguyen leading the team in tackles, the Cowboys were the most effective defense in the NFL by a very wide margin. He was selected second-team All-Pro by the Associated Press.

Dat was the first Vietnamese-American to play in the NFL. Following his career as a player, he was hired as the Cowboys' assistant linebackers coach and quality control coach from 2007–2009. On February 14, 2010, Nguyen was named the new inside linebacker coach at his alma mater.

Through his entire football career Nguyen was known for his involvement in the community and giving back to help others in need or less fortunate. Some of his humanitarian efforts include: Co-Honorary of the VANGUSA, Co Honorary of America Heart Walk Dallas, Advisory Board of Coaches for College all with his wife Becky, Fellowship Christian Athletes, Children Cancer Fund of Dallas, Boys and Girls Club. Mr. Nguyen married his college sweetheart, Becky, and they have three daughters.

Genesis Marketing and Consulting is honored to have Dat and his family participate in our efforts. His heart, dedication, altruistic motives and ability to beat all odds are a welcome addition to the team.